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With an estimated 55,000,000 or more drivers passing the Valley Street bridge each year, we can not ignore this opportunity to show off the rich and vibrant culture of Louisiana.  

i10 & Valley Street - Baton Rouge, LA 

The 200 foot long bridge sits on top of the nations busiest interstate, accounting for more than 55,000,000 million drivers each year. This linear structure offers an incredible opportunity to market and showcase the vibrant energy of Baton Rouge, aka, the Red Stick! This simple to design and install art piece will bring pride, motivation, and new respect to our growing capital. It is time we show the world that passes us by that they need to slow down and visit our powerful landscape. 

 

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Site Context: Baton Rouge, LA

i-10 and Valley Street

 

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Site Context: Baton Rouge, LA

i-10 and Valley Street

 

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Site Context: Baton Rouge, LA

i-10 and Valley Street

 

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Site exposure: i-10 

55,000,000 yearly drivers

 

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Currently what drivers and pedestrians see and experience 

 

Precedent: SWA GROUP Houston Texas i-59