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21st Century 

RED STICK ART

With millions of people visiting the Red Stick city of Baton Rouge, we see an opportunity to create a visual brand and identity in the heart of downtown Baton Rouge.  

3rd Street and Convention

At the corner of 3rd and Convention sits a parking garage. With over 8 stories of parking this massive structure has the opportunity to offer a little bit of color in an currently gray facade. ​But this idea is not only about adding color on a busy street, it is about pride of a city. Baton Rouge, otherwise known as Red Stick, has an fascinating history during its settlement. 

By taking this glass elevator facade, we can simply apply transparent vinyl to the windows, allowing the already existing interior light to shine through and great the cities largest Red Stick. This affordable and easy to install design allows the city to show some energy when citizens return to their festivals and social gatherings. 

 

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Medium: Red Transparent Vinyl Wrap - Easy to install, easy to remove

 

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Site Context: Baton Rouge, LA

Downtown Baton Rouge

 

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Site Context: Baton Rouge, LA

Downtown Baton Rouge

3rd and Convention

 

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Site Context: Baton Rouge, LA

Downtown Baton Rouge

3rd and Convention

 

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Current site conditions

 

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Fully covered - 1st draft at Red Stick (concept)

 

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2nd Draft - Shaping the Vinyl to create a "stick" like figure

 

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3rd Draft - Shaping the Vinyl to create a "stick" like figure and adding darker and lighter values to create depth and definition