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The hard work is done. By utilizing existing infrastructure, we can simply imagine, design, and install to enhance the experience on 3rd and Convention.  

3rd Street and Convention

At the corner of 3rd and Convention sits a parking garage. With over 8 stories of parking this massive structure has the opportunity to offer a little bit of color in an currently gray facade. ​But this idea is not only about adding color on a busy street, it is about pride of a city. Baton Rouge, otherwise known as Red Stick, has an fascinating history during its settlement. 

By taking this glass elevator facade, we can simply apply transparent vinyl to the windows, allowing the already existing interior light to shine through and great the cities largest Red Stick. This affordable and easy to install design allows the city to show some energy when citizens return to their festivals and social gatherings. 

 

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Medium: Transparent Vinyl Wrap - Easy to install, easy to remove

 

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Medium: Transparent Vinyl Wrap - Easy to install, easy to remove

Precedents

 

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Site Context: Baton Rouge, LA

Downtown Baton Rouge

 

THE OPPORTUNITY 

The existing architecture offers an incredible 90 foot tall facade equipped with air condition, lighting, and secure walls for mounting graphic designs. For any new installation, this combination reduces costs, while securing and protecting the material. By applying transparent vinyl on the interior of the glass throughout each floor, we can great a single large scale piece of art or branding for a articular style or identify. 

 

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Site Context: Baton Rouge, LA

Downtown Baton Rouge

3rd and Convention

 

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Site Context: Downtown Baton Rouge

3rd and Convention

 

MEMPHIS MOVEMENT DESIGN CONCEPT 01

 

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RED STICK (BR)

DESIGN CONCEPT 02

 

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REVERSED SUNSET  

DESIGN CONCEPT 03

 

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